Surfing Dolphins Business Model
My strongest memories of being in the zone were the times I spent on the ocean bluffs in Southern California. What repeatedly caught and held my attention was looking down and watching the dolphins surf. They, both young and mature, would catch a wave… surf until it was about to break… and then flip over backwards carried by the energy of the wave. Then they would repeat the process.
Even though I was seventy feet above them, I was convinced they were smiling… maybe laughing… when they emerged from the wave.
Since I was developing business models at the time, I thought “What a great three step business model” with a huge return on energy (ROE).
The dolphins would :
Their zone would always draw me into my zone. This is the zone described by Richard Koch:
Know your zone… your zone is not your zip code.
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